E! Snoop’s Fatherhood: Cori & Wayne’s Story’s Wayne Deuce and Cori Broadus, the daughter of cultural icon Snoop Dogg, are stepping into the beauty industry with the launch of CHOC, an empowering self-care brand created to celebrate authenticity, self-love, and individuality. Launching exclusively online on February 15th at ChocFactory.com, CHOC promises to reshape the beauty conversation with products that highlight natural beauty for all skin tones while prioritizing clean, ethical practices.
Lucid Studios Beverly Hills, with partner Ilios Lighting, set the stage for a fantastic brand launch. Celebrities, the press, and the Broadus family celebrated the brand.
CHOC’s debut collection includes a highly curated lineup of lip care essentials that are Sephora Clean-certified, 100% vegan, cruelty-free, and intentionally inclusive. The brand is rooted in Cori’s personal journey of embracing her natural beauty and aims to inspire a generation to move beyond outdated beauty standards.
“When I was a little girl, my dad called me ‘CHOC’ because I was sweet and chocolate-colored,” says Broadus. “That nickname was a symbol of love and acceptance, and I’ve poured that same energy into CHOC to create something that celebrates you just as you are. This isn’t just a beauty line—it’s a movement of self-love and self-expression.”
The Launch Collection
The first wave of CHOC’s lip collection is carefully crafted for beauty enthusiasts who demand high-performance products without sacrificing their values:
- Lip Gloss: A hydrating, non-sticky gloss available in six initial shades. Features a lightweight, jelly-like texture that delivers a flawless shine for all skin tones.
- Lip Pencil: Silky and precise, with intense, smudge-proof color. Available in six complementary shades, this pencil makes a bold, long-lasting statement.
- Lip Scrub: A unique, no-rinse exfoliating scrub that removes dead skin without stripping natural oils, leaving lips soft and lush.
- Lip Mask: A creamy, nourishing formula for day or night that restores hydration and enhances your lips’ natural firmness.
Additional shades of the gloss and pencil will roll out monthly, with the full collection expanding throughout 2025.
Beauty with Purpose
CHOC isn’t just about products—it’s about creating a lasting impact. In addition to the brand, Cori is launching The CHOC Foundation later this year. Focused on promoting self-love, mental wellness, and empowerment, the foundation will support individuals and families struggling with societal pressures, financial challenges, and health-related issues.
“The CHOC Foundation was established to help kids from low-income families, single parents, and individuals facing health challenges,” explains Broadus. “We want to offer real support in a world where inflation and systemic inequities are leaving so many families behind.”
A New Vision for Beauty
CHOC is grounded in a bold manifesto that challenges the toxic standards of beauty:
“Why not aim to create a world where self-hate is no longer inflicted on our children? A world where teens love their skin, wrinkles are celebrated, and beauty is redefined as happiness. CHOC isn’t about standing out to fit in—it’s about standing up for yourself and embracing the beauty of being human.”
This vision is reflected in every product and initiative, as CHOC becomes a voice for those tired of placing beauty standards above their own joy.
About CHOC
CHOC is more than a beauty brand—it’s a movement of self-care, self-expression, and inclusivity. Founded by Cori Broadus, CHOC challenges outdated norms to create products and a community that empowers individuals to embrace their natural beauty. With a commitment to clean, vegan, and cruelty-free formulations, CHOC combines caring thoughts, innovative products, and collective support to inspire self-love in every customer.
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